Tag Archives: Social Networks

Value Capture, Complementary Assets and Uniqueness in Social Networks 4

There’s no doubt that with the fast rise of social networks, immense value has been created. Myspace now ranks as the fifth most popular website globally and Facebook ranks seventh. It’s unclear, however, if these services will be able to capture this value in the future. Friendster As one of the first social networks to [...]

Market Diffusion of Online Social Networks 1

Online Social Networks have seen huge success in the last five years, going from less than one million users in 2003, to an aggregate of over 100 million users today. This market diffusion has been fueled by broadband penetration, mobile access, international expansion, product improvements and the obvious network externalities. This recent diffusion has changed [...]