Does the paradox of choice doom mass customization? A search on the above phrase shows that a lot of marketers believe mass customization is a doomed concept with the headlines: Mass Customization Maybe Offers Too Many Choices, Spoiled for Choice: Consumer Confusion in Internet Based Mass Customization, The Mass Customization Paradox, and When Less is [...]
Categories: Internet, mass-customization
Tagged: , mass-customization, Paradox of Choice