“Mass customization has taken off in the computer and automotive industry. Why not clothing?” First of all, in a certain sense, it has. From a consumer point of view, outfits are extremely customizable. When we put together outfits we mix and match different articles of clothing in various combination’s to suit our needs for the [...]
Categories: mass-customization
Tagged: clothing, custom, custom dress shirt, customization, mass-customization, smart customization
- Published:
- December 7, 2008 – 3:38 pm
- Author:
- By seph250
Does the paradox of choice doom mass customization? A search on the above phrase shows that a lot of marketers believe mass customization is a doomed concept with the headlines: Mass Customization Maybe Offers Too Many Choices, Spoiled for Choice: Consumer Confusion in Internet Based Mass Customization, The Mass Customization Paradox, and When Less is [...]
Categories: Internet,mass-customization
Tagged: , mass-customization, Paradox of Choice
- Published:
- October 1, 2008 – 8:57 pm
- Author:
- By seph250