There is some interesting research coming out of MIT (professor Glen Urban) that I think will eventually be relevant to behavioral ad targeting. The research recognizes that different people, in different contexts have different cognitive styles.
Cognitive styles can be measured across several different dimensions. Some examples include: impulsive (makes decisions quickly) vs. deliberative (explores [...]
Tagged: Cognitive Style, Conversion Rate, Glan Urban, Internet Marketing, Targeted Advertising, Website design