Tag Archives: Facebook

Platform Creation and the Outsourcing Dilemma in Web Services 0

It seems that every web 2.0 start up today is striving to become a “platform”.   Obvious examples are Facebook and Twitter.  By building a product that othercompanies will build their businesses on top of, a company could become an irreplaceable part of the internet’s architecture.  Microsoft Windows is a great example of this working [...]

Value Capture, Complementary Assets and Uniqueness in Social Networks 4

There’s no doubt that with the fast rise of social networks, immense value has been created. Myspace now ranks as the fifth most popular website globally and Facebook ranks seventh. It’s unclear, however, if these services will be able to capture this value in the future.
Friendster
As one of the first social networks to enjoy [...]

Market Diffusion of Online Social Networks 1

Online Social Networks have seen huge success in the last five years, going from less than one million users in 2003, to an aggregate of over 100 million users today. This market diffusion has been fueled by broadband penetration, mobile access, international expansion, product improvements and the obvious network externalities. This recent diffusion [...]

Social Networks and Gossip Distribution 1

The term “social network” is pretty abstract with today’s social networks providing diverse ranges of functionality including entertainment, personal messaging, media sharing, self-expression, networking and gossip distribution. By “gossip”, I don’t mean negative or slanderous talk about others. More generally, I am referring to any casual information about other people in our social [...]

Advertising Causes Social Network Peak? 1

Business Week has an interesting article Generation MySpace Is Getting Fed Up suggesting that social networks are being hurt by attempts at monetization. It has some interesting data points to analyze:
The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market [...]