I’ve been talking with several people working on internet businesses recently, and it’s always the same story: If we build a website that does (insert whatever perceived problem they are solving), then we can make (X dollars) every time a customer uses our wonderful service.
What they fail to think through is the cost of getting [...]
Categories: Internet, Startups
Tagged: Conversion Rate, Customer Acquisition Cost, Pay per click
There is some interesting research coming out of MIT (professor Glen Urban) that I think will eventually be relevant to behavioral ad targeting. The research recognizes that different people, in different contexts have different cognitive styles.
Cognitive styles can be measured across several different dimensions. Some examples include: impulsive (makes decisions quickly) vs. deliberative (explores [...]
Tagged: Cognitive Style, Conversion Rate, Glan Urban, Internet Marketing, Targeted Advertising, Website design