Comments for Thoughts On http://sephskerritt.com Startups, Design, Marketing, User Experience, New York, Life Thu, 18 Feb 2010 15:46:24 -0500 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Rethinking the Sign-in or Create Account Interface by seph250 http://sephskerritt.com/2010/02/16/rethinking-the-sign-in-or-create-account-interface/comment-page-1/#comment-128 seph250 Thu, 18 Feb 2010 15:46:24 +0000 http://sephskerritt.com/?p=176#comment-128 Exactly. If a visitor is new to a website, they're going to be hesitant to give over a lot of personal information right away, so there are advantages to taking this information in stages. It's partly about the time spent, but it's also about establishing trust over time. Exactly. If a visitor is new to a website, they’re going to be hesitant to give over a lot of personal information right away, so there are advantages to taking this information in stages. It’s partly about the time spent, but it’s also about establishing trust over time.

]]> Comment on Rethinking the Sign-in or Create Account Interface by Daniel Miller http://sephskerritt.com/2010/02/16/rethinking-the-sign-in-or-create-account-interface/comment-page-1/#comment-124 Daniel Miller Thu, 18 Feb 2010 06:00:42 +0000 http://sephskerritt.com/?p=176#comment-124 Good stuff, less is truly more. I've been working a lot on my company's website to reduce the amount of required fields on forms for our landing pages, and totally removing optional fields. It's surprising how much more willing visitors are to sign up when they have less to do. Good stuff, less is truly more. I’ve been working a lot on my company’s website to reduce the amount of required fields on forms for our landing pages, and totally removing optional fields. It’s surprising how much more willing visitors are to sign up when they have less to do.

]]> Comment on Rethinking the Sign-in or Create Account Interface by Elizabeth http://sephskerritt.com/2010/02/16/rethinking-the-sign-in-or-create-account-interface/comment-page-1/#comment-123 Elizabeth Wed, 17 Feb 2010 20:42:28 +0000 http://sephskerritt.com/?p=176#comment-123 Really clever, Seph -- I like this new design. Really clever, Seph — I like this new design.

]]> Comment on Rethinking the Sign-in or Create Account Interface by seph250 http://sephskerritt.com/2010/02/16/rethinking-the-sign-in-or-create-account-interface/comment-page-1/#comment-122 seph250 Wed, 17 Feb 2010 00:59:30 +0000 http://sephskerritt.com/?p=176#comment-122 Thanks doug! Thanks doug!

]]> Comment on Rethinking the Sign-in or Create Account Interface by Doug Bright http://sephskerritt.com/2010/02/16/rethinking-the-sign-in-or-create-account-interface/comment-page-1/#comment-121 Doug Bright Tue, 16 Feb 2010 23:59:41 +0000 http://sephskerritt.com/?p=176#comment-121 I dig this quite a bit. Have you found anyone else using a similar construct or is this twist all yours? Looking at this makes me ask a couple of questions off the top of my head. 1) In this age of "Forgot my Password" functionality where a password reset is only a click away, do we really need a verify password box anymore? If a reset password is going to show up by email it seems like we should have a verify email box, if anything. I think you're doing the right thing by leaving it out. 2) Does this raise any security concerns? For example, when I type s*e*p*h@propercloth.com (edited) into the email field I get a big green ding ding ding telling me that there's an account by that name. Granted, that one is pretty obvious. But then I try messing around a bit more and I can see that Ajay has an account, but it's his GMail account, not his school one. That being said, maybe it's not actually an issue since it's not really any different than the "that username is already taken" message that appears on loads of other sites. I'd be interested to see what others think about it. Anyhow I'm looking forward to seeing how this works out. I can definitely see implementing something like it with Istobe. I dig this quite a bit. Have you found anyone else using a similar construct or is this twist all yours?

Looking at this makes me ask a couple of questions off the top of my head.

1) In this age of “Forgot my Password” functionality where a password reset is only a click away, do we really need a verify password box anymore? If a reset password is going to show up by email it seems like we should have a verify email box, if anything. I think you’re doing the right thing by leaving it out.

2) Does this raise any security concerns? For example, when I type s*e*p*h@propercloth.com (edited) into the email field I get a big green ding ding ding telling me that there’s an account by that name. Granted, that one is pretty obvious. But then I try messing around a bit more and I can see that Ajay has an account, but it’s his GMail account, not his school one. That being said, maybe it’s not actually an issue since it’s not really any different than the “that username is already taken” message that appears on loads of other sites. I’d be interested to see what others think about it.

Anyhow I’m looking forward to seeing how this works out. I can definitely see implementing something like it with Istobe.

]]> Comment on Viral Sharing and Customer Acquisition Cost by damien http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-117 damien Mon, 01 Feb 2010 21:42:26 +0000 http://sephskerritt.com/?p=73#comment-117 Funny man, I was looking at the viral effect and found your blog. Cool article. It you want you can add V = V(t) = A * exp( B* t) that woulb be a good representation of V exponential function of time Funny man, I was looking at the viral effect and found your blog.

Cool article. It you want you can add V = V(t) = A * exp( B* t) that woulb be a good representation of V exponential function of time

]]> Comment on This is What Bootstrapping Feels Like (picture) by Tweets that mention This is What Bootstrapping Feels Like (picture) – Thoughts On -- Topsy.com http://sephskerritt.com/2010/01/21/this-is-what-bootstrapping-feels-like-picture/comment-page-1/#comment-114 Tweets that mention This is What Bootstrapping Feels Like (picture) – Thoughts On -- Topsy.com Fri, 22 Jan 2010 23:19:01 +0000 http://sephskerritt.com/?p=130#comment-114 [...] This post was mentioned on Twitter by Seph250, Jeremy Gilbert. Jeremy Gilbert said: RT @Seph250: This is what bootstrapping feels like (picture). http://bit.ly/4JtKMi <--Awesome. [...] [...] This post was mentioned on Twitter by Seph250, Jeremy Gilbert. Jeremy Gilbert said: RT @Seph250: This is what bootstrapping feels like (picture). http://bit.ly/4JtKMi <–Awesome. [...]

]]> Comment on Viral Sharing and Customer Acquisition Cost by Patty Seybold http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-112 Patty Seybold Wed, 13 Jan 2010 17:52:34 +0000 http://sephskerritt.com/?p=73#comment-112 Wow! Great work pulling the equation together! Really useful! How would you crank in Customer Momentum? The likelihood that the WOM will keep going at the same rate? Wow! Great work pulling the equation together! Really useful! How would you crank in Customer Momentum? The likelihood that the WOM will keep going at the same rate?

]]> Comment on Viral Sharing and Customer Acquisition Cost by Rachel http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-111 Rachel Wed, 13 Jan 2010 03:07:21 +0000 http://sephskerritt.com/?p=73#comment-111 One other type of traffic that's typically important is direct to site traffic. This could be included in Tbase in your model, but it's often an important distinction from organic search traffic in that it does not depend on Google and is often a good indicator of branding awareness. Can help to demonstrate effectiveness of advertising and other long-term branding efforts One other type of traffic that’s typically important is direct to site traffic. This could be included in Tbase in your model, but it’s often an important distinction from organic search traffic in that it does not depend on Google and is often a good indicator of branding awareness. Can help to demonstrate effectiveness of advertising and other long-term branding efforts

]]> Comment on Viral Sharing and Customer Acquisition Cost by Luciano http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-110 Luciano Tue, 12 Jan 2010 22:31:16 +0000 http://sephskerritt.com/?p=73#comment-110 Hey Seph, good post. Totally aligned with my experience at Vlingo. WOM + what you call base (organic searches and traffic) are crushing paid mobile ads in terms of converted users (and we spend quite a lot of money on ads) Luciano. Hey Seph, good post. Totally aligned with my experience at Vlingo. WOM + what you call base (organic searches and traffic) are crushing paid mobile ads in terms of converted users (and we spend quite a lot of money on ads)

Luciano.

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