“Mass customization has taken off in the computer and automotive industry. Why not clothing?”
First of all, in a certain sense, it has. From a consumer point of view, outfits are extremely customizable. When we put together outfits we mix and match different articles of clothing in various combination’s to suit our needs for the day. [...]
Categories: mass-customization
Tagged: clothing, custom, custom dress shirt, customization, mass-customization, smart customization
- Published:
- December 7, 2008 – 3:38 pm
- Author:
- By seph250
Does the paradox of choice doom mass customization? A search on the above phrase shows that a lot of marketers believe mass customization is a doomed concept with the headlines: Mass Customization Maybe Offers Too Many Choices, Spoiled for Choice: Consumer Confusion in Internet Based Mass Customization, The Mass Customization Paradox, and When Less is [...]
Categories: Internet, mass-customization
Tagged: , mass-customization, Paradox of Choice
- Published:
- October 1, 2008 – 8:57 pm
- Author:
- By seph250