What drives your company’s product development? That is, in the day-day decisions when you’re considering trade-offs and shifting priorities – what drives your analysis?
In pure technology companies and research, product development should be driven by technology. When I was an engineer developing consumer satellite modems every decision was based on technology. We only considered performance [...]
Categories: Design
Tagged: Design, Technology
There is some interesting research coming out of MIT (professor Glen Urban) that I think will eventually be relevant to behavioral ad targeting. The research recognizes that different people, in different contexts have different cognitive styles.
Cognitive styles can be measured across several different dimensions. Some examples include: impulsive (makes decisions quickly) vs. deliberative (explores [...]
Tagged: Cognitive Style, Conversion Rate, Glan Urban, Internet Marketing, Targeted Advertising, Website design
I’ve been doing a lot of user interface design lately, and Sam Decker pointed me to a great presentation on Web 2.0 Product Management by Dan Olsen. There is a section in the slide show on UI design that is definitely worth taking a look at. One of the points that I found really useful [...]
Categories: Design
Tagged: Design, User Interface Design, Web Page Design