Fine, it might not be a very common name, but still…
Categories: Branding
Tagged: Branding
Author Archives: seph250
Human Computer Interfaces of the Future 0
This may sound a bit sci-fi, but consider this idea: 100 years from now, mobile computers will be implanted inside us.
The screens will not be LCD or E-ink. There will be no screen. The visual outputs will be directly coupled to our optical nerves. We’ll be able to “see” things on our minds internal screen. Perhaps [...]
Categories: interface
Tagged: computer interface, future
Design as Customer Service 0
Came across this quote and couldn’t agree more. This concept is core to the strategy of Proper Cloth.
For software going forward, help will be built into the user interface. It will be a part of the infrastructure, embedded in normal interface elements instead of being an add-on. (via 52 Weeks of UX)
When a customer is using [...]
Categories: Design
Tagged: customer service
3D Gesture Controlled E-commerce 0
Just fantasizing about technology a bit today… Consider the following trends:
1.) The internet is coming to our TV’s.
2.) TV’s are getting 3-dimensional displays.
3.) Gesture control technology is becoming a useful interface.
Put those three together and what becomes possible? Well, lots of things, but one of them would be an entirely new e-commerce experience.
Picture mom shopping for shoes online. She [...]
Tagged: 3D, ecommerce, gesture control, interface, TV
Rethinking the Sign-in or Create Account Interface 5
Earlier this week we upgraded changed our Sign-in or Create Account interface at Proper Cloth.
This is what it used to look like:
This functionally worked fine, but a couple things always bothered me about it.
During usability testing, we often saw users that were creating accounts first put their email address in the field on [...]
Categories: Startups
Be Your Own Boss 0
Next time you’re feeling stuck, without being prompted, pretend you have a boss that wants an update on how you’re doing. Put together a powerpoint outlining your current state of affairs, goals, concerns, recent things you learned, etc… Try to get your thoughts as organized as possible.
Then read the deck as if it was someone [...]
This is What Bootstrapping Feels Like (picture) 1
Categories: Startups
Are “Deal” Sites Scalable? 0
I was reading this article in the WSJ today about how some discount websites are being accused of inflating the regular price of an item in order to make the discount amount seem more significant.
In one example:
“Members-only site Beyond the Rack offered a pair of suede Adalene pumps from the two-year-old designer label Pour La [...]
Categories: Internet
Viral Sharing and Customer Acquisition Cost 5
I’ve been thinking about customer acquisition cost a lot lately. From an economics standpoint, most startups seeking explosive growth (including Proper Cloth) are seeking one thing: customer acquisition cost < customer value.
(Theoretically) when this is realized, the startup can quickly scale by “buying” more customers, making a profit on each one.
Proving that you’ve achieved this [...]
“Do you think people would pay for this?” 0
An entrepreneur describes his idea and then asks “Do you think people would pay for it?”. It’s practically implied in the question that “people” is a single homogeneous entity. The answer they are looking for is “yes – people would pay for that”, or “no – people won’t pay for that”. The entrepreneur might ask [...]
Categories: Startups
Tagged: Startup