About Seph

I live in New York where I’m working full time on Proper Cloth, a men’s custom clothing label focused on premium quality, fitted dress shirts.

I blog because writing things out  helps me better understand them.  There are two things in particular I like to read and write about.

The first is all things “startup”.  I want to understand why new business opportunities become available and what makes a new company successful.  Everything from big-picture strategies to on the ground tactics.  Primarily web enabled b2c startups.

The second is design.  I want to create products that are appealing and elegant.  I find user interfaces intriguing. I want to better understand how to make tools that people enjoy using.  I want to better understand people.

My background…

I spent the majority of my childhood growing up in Guam.  At the time I loved surfing and sailing.  I competed in many regattas.  I also played soccer, basketball and ran track.  I love playing sports.

For undergrad I studied electrical engineering at UCSD while working continuous internships (mostly) at Scripps Institute of Oceanography and then ViaSat.  I helped design and solder RF circuits and wrote testing scripts for satellite modems. It paid pretty good at the time.

I started my first company while in college.  Sfinx Productions (still operating) is an event planning and promotions company.  It was a lot of fun.  We put together parties with celebrities, bus-trips to Mexico, huge yacht events, you name it.  We even made some money.

When I finished college I went to LA and worked as an engineer at Northrop Grumman.  I led a 20 person engineering team that built a new hardware/software sensor control system for a military aircraft.  This was rewarding, but I found that government contracts moved too slowly.

In 2006 I started the MBA at MIT Sloan.  I went with the intention of starting a company afterwards but wasn’t sure what or how. I had a fantastic experience. I met great people, traveled to interesting places and wrote numerous business plans.

After graduating in 2008, I started Proper Cloth and moved to New York.

I am Seph250 on twitter.