I predict bad things for AOL. I realize Tim Armstrong is a really successful guy and I want to give him the benefit of the doubt, but he has a way of talking for a long time without saying anything.
Example: Q: “What does creativity mean to you?” A: “Well, I think, um, I think what creativity means to me and… take a step back… creativity is about empowering people that want to be creative… have a chance to be creative… highlight their creativeness… platforms… scale… next generation… spaces… scaled… connect with end users… distribution… explosion of creativity in the next 3-5 years…”
How does he get away with saying this much buzz-word BS? How does he keep a straight face. Why not answer the question?
I also don’t buy the concept of “content farm”. If you treat content as a commodity, I think you’re in a race to the bottom.