Comments on: Viral Sharing and Customer Acquisition Cost http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/ Startups, Design, Marketing, User Experience, New York, Life Thu, 22 Jul 2010 18:33:02 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Lauren http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-160 Lauren Thu, 22 Jul 2010 18:33:02 +0000 http://sephskerritt.com/?p=73#comment-160 Really great article - complements David Skok's post on CAC very nicely - http://www.forentrepreneurs.com/saas-metrics/ Really great article – complements David Skok’s post on CAC very nicely – http://www.forentrepreneurs.com/saas-metrics/

]]> By: damien http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-117 damien Mon, 01 Feb 2010 21:42:26 +0000 http://sephskerritt.com/?p=73#comment-117 Funny man, I was looking at the viral effect and found your blog. Cool article. It you want you can add V = V(t) = A * exp( B* t) that woulb be a good representation of V exponential function of time Funny man, I was looking at the viral effect and found your blog.

Cool article. It you want you can add V = V(t) = A * exp( B* t) that woulb be a good representation of V exponential function of time

]]> By: Patty Seybold http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-112 Patty Seybold Wed, 13 Jan 2010 17:52:34 +0000 http://sephskerritt.com/?p=73#comment-112 Wow! Great work pulling the equation together! Really useful! How would you crank in Customer Momentum? The likelihood that the WOM will keep going at the same rate? Wow! Great work pulling the equation together! Really useful! How would you crank in Customer Momentum? The likelihood that the WOM will keep going at the same rate?

]]> By: Rachel http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-111 Rachel Wed, 13 Jan 2010 03:07:21 +0000 http://sephskerritt.com/?p=73#comment-111 One other type of traffic that's typically important is direct to site traffic. This could be included in Tbase in your model, but it's often an important distinction from organic search traffic in that it does not depend on Google and is often a good indicator of branding awareness. Can help to demonstrate effectiveness of advertising and other long-term branding efforts One other type of traffic that’s typically important is direct to site traffic. This could be included in Tbase in your model, but it’s often an important distinction from organic search traffic in that it does not depend on Google and is often a good indicator of branding awareness. Can help to demonstrate effectiveness of advertising and other long-term branding efforts

]]> By: Luciano http://sephskerritt.com/2010/01/12/viral-sharing-and-customer-acquisition-cost/comment-page-1/#comment-110 Luciano Tue, 12 Jan 2010 22:31:16 +0000 http://sephskerritt.com/?p=73#comment-110 Hey Seph, good post. Totally aligned with my experience at Vlingo. WOM + what you call base (organic searches and traffic) are crushing paid mobile ads in terms of converted users (and we spend quite a lot of money on ads) Luciano. Hey Seph, good post. Totally aligned with my experience at Vlingo. WOM + what you call base (organic searches and traffic) are crushing paid mobile ads in terms of converted users (and we spend quite a lot of money on ads)

Luciano.

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