Everyone pays attention to the direction things are going, but as an entrepreneur you need to pay very close attention to how fast they are moving.
Your startup has a shorter runway than any company you’ve ever worked for.
Maybe you are getting new leads – but how many per week? Maybe your revenue is growing – but how fast? Maybe the market is growing – but when will it become big enough?
As an entrepreneur, “eventually” is not an acceptable answer because you just don’t have that long. Timing is often everything.