http://sephskerritt.com/2008/08/18/the-1-concern-for-an-internet-startup-should-be-customer-acquisition-cost/ Startups, Design, Marketing, User Experience, New York, Life Thu, 18 Feb 2010 15:46:24 -0500 http://wordpress.org/?v=2.9.1 hourly 1 http://sephskerritt.com/2008/08/18/the-1-concern-for-an-internet-startup-should-be-customer-acquisition-cost/comment-page-1/#comment-109 Viral Sharing and Customer Acquisition Cost – Thoughts On Tue, 12 Jan 2010 21:50:42 +0000 http://sephskerritt.com/2008/08/18/the-1-concern-for-an-internet-startup-should-be-customer-acquisition-cost/#comment-109 [...] been thinking about customer acquisition cost a lot lately.  From an economics standpoint, most startups seeking explosive growth (including [...] [...] been thinking about customer acquisition cost a lot lately.  From an economics standpoint, most startups seeking explosive growth (including [...]

]]> http://sephskerritt.com/2008/08/18/the-1-concern-for-an-internet-startup-should-be-customer-acquisition-cost/comment-page-1/#comment-108 Seph Skerritt’s Blog » Blog Archive » “Do you think people would pay for this?” Tue, 12 Jan 2010 03:06:30 +0000 http://sephskerritt.com/2008/08/18/the-1-concern-for-an-internet-startup-should-be-customer-acquisition-cost/#comment-108 [...] The right question to ask, is more complicated.  “Are there enough people that would pay for my product, and do I have the ability to reach them cost effectively?” Not as simple to answer.  This is why understanding your total addressable market size is so important.  It’s also why you want to really understand your customer acquisition cost. [...] [...] The right question to ask, is more complicated.  “Are there enough people that would pay for my product, and do I have the ability to reach them cost effectively?” Not as simple to answer.  This is why understanding your total addressable market size is so important.  It’s also why you want to really understand your customer acquisition cost. [...]

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